Engage | Aiko
15221
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AIKO online interactive catalogue

Creating an interactive online catalogue using the latest HTML 5 technology to turn display ads into full AIKO catalogues

Objective

AIKO wanted to have image campaign communicating and showing the huge diversity of products they have in their stores

Idea

Engage created and run a display campaign using non-standard banners under HTML 5 (not flash) with integrated Search box by categories, video and scroll for different products. The whole AIKO catalogue went online in a banner showcasing the variety of furniture in an easy way

Results

0,66 CTR%, 88% successful click rate; 290 994 actions for 14 days