Engage | Friendship
15354
page,page-id-15354,page-template-default,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.4.3,vc_responsive
Friendship status for refugees

Creating an awareness campaign for refugees using the power of social media to get people face the issue.

Objective

The #friendship status campaign aiming at changing the public opinion for refugees uses live audience involvement as its main inspiration and persuasion tool

Idea

Get people understand and support the refugees by changing their perception by creating a monument of friendship in a public space and promote it in social media

Results

Extended press coverage,  online and offline, people’s engagement in social media