Engage | Kit Kat Break Points
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Kit Kat break points

Creating break points in central areas in Sofia and promoting the event online for other cities


Make people have a break with Kit Kat the way they choose and they love. Everybody is different in having a break and celebrates it in a creative and personal way


Put stickers in central parts of Sofia and inspire people to have a break. Then create content and distribute it in online media


The video helped to gather lots of insights about the Kit Kat audience and how people interact with their free time and the brand