Engage | Kit Kat Break Points
15367
page,page-id-15367,page-template-default,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-4.4.3,vc_responsive
Kit Kat break points

Creating break points in central areas in Sofia and promoting the event online for other cities

Objective

Make people have a break with Kit Kat the way they choose and they love. Everybody is different in having a break and celebrates it in a creative and personal way

Idea

Put stickers in central parts of Sofia and inspire people to have a break. Then create content and distribute it in online media

Results

The video helped to gather lots of insights about the Kit Kat audience and how people interact with their free time and the brand