Engage | Lion
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Roaring with Nestle Lion

Creating a playful app for Lion, getting people to roar on their microphones and rate them


Bring the LION Big Idea to life in the digital ecosphere and within constrained budgets


Facebook application for LION which asks consumers to „release their wild nature” by roaring like a LION into their computer microphones. Roars are measured based on level and duration and rated from baby lion to leader of the pride


People played with the app in Facebook and shared it extensively with friends