Engage | Lion
15386
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Roaring with Nestle Lion

Creating a playful app for Lion, getting people to roar on their microphones and rate them

Objective

Bring the LION Big Idea to life in the digital ecosphere and within constrained budgets

Idea

Facebook application for LION which asks consumers to „release their wild nature” by roaring like a LION into their computer microphones. Roars are measured based on level and duration and rated from baby lion to leader of the pride

Results

People played with the app in Facebook and shared it extensively with friends